IHG’s Impressive Booth at Hajj 2025: A Blend of Hospitality and Innovation

At the heart of the Hajj & Umrah Conference 2025, OctoWorks designed and delivered a standout double-decker booth for IHG Hotels & Resorts, one of the world’s leading hospitality brands.

Our Approach

From the very beginning, our goal was clear: to reflect IHG’s world-class hospitality through a spatial experience that balances elegance, clarity, and function.

We started with a bold architectural concept, a two-story structure that instantly commanded attention on the exhibition floor. The booth featured a large-format LED screen front and center, broadcasting brand stories and immersive visuals that pulled audiences in from afar. The lower level was anchored by a warm hospitality zone, open seating area, and reception desk wrapped in custom branding. Upstairs, a private meeting room provided IHG’s team with a serene and elevated space for high-value conversations.

Elegant lighting details, Arabian-inspired screen elements, and premium finishes captured both cultural nuance and global luxury. Every corner was intentionally crafted to echo the IHG promise: hospitality that feels effortless, elevated, and deeply personal.

Hospitality Area
Open Meeting Room on Second Floor
Close-Up on Second Floor

What We Delivered

  • Brand & Experiential Strategy
    Crafted a visitor journey that transitioned from public welcome to private engagement, aligning with IHG’s premium positioning.
  • Creative Ideation & Design
    Conceptualized a clean, modern double-decker booth featuring bespoke design elements inspired by regional motifs.
  • Fabrication & Build
    Built the structure using high-end materials, integrating custom woodwork, LED systems, and architectural lighting.
  • Event Management & Production
    End-to-end project management, on-site coordination, and delivery within tight timelines.
  • Content & Media Integration
    Developed an immersive digital front with a large LED screen showcasing IHG content with visual storytelling.
  • Advanced Technology & AV
    Seamless tech integration including sound, lighting, and screen systems to enhance user engagement.
  • Compliance & Technical Services
    Ensured booth met all safety and venue standards for a secure, successful activation.

The Impact

IHG’s booth became a central point of connection during the conference, welcoming guests, hosting conversations, and leaving an impression of elegance and trust. With OctoWorks handling every detail, the result was more than just a booth, it was a brand experience built to be remembered.